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With the May bank holiday over, it was time once again make stock lists…. and load all our lovely Rew's for the next adventure. Location: Bullring Birmingham middle floor next to Selfridges. Arriving and unloading was a swift and slightly less painful experience that we had anticipated all thanks to "Katie" from start up Britain. Midday the Pop up was open with a lower footfall in Birmingham than usual. However customers still popped in for a gander to see what it was all about. Our first week was spent with the lovely Aymi from Ayms designs, Lara from Gymluxe, Jess from Jeetly and last but not least "I am miss Macaroon" who kept our sugar levels up. We had a slow start...

How a simple idea turned into a business Rew began many years ago after a flash of inspiration in the school playground. Back in 2001 owner and founder Rachel Emma Wright witnessed a small child tug on a scarf whilst innocently playing run and tag with their friends. This left a nasty burn mark and a rather upset child. Un-happy tying a scarf around her daughters neck, Rachel set about designing a simple button around collar. Fast Forward 10 years…. It all started with a simple idea – design fresh high-quality unique items. I found myself brainstorming about launching my own brand centred around making wearable accessories for all ages. I did extensive market research, developed my idea into women's wear...

Mood Boards April is nearing the end and its been a busy but exciting month for Rew. With our new collection shot and styled we cant wait to release the finished photos to you but first we wanted to show you where our inspiration stemmed from so you can enjoy the journey as much as we have.......

Rew #SBS Winner.       At the beginning of the year Rachel Emma Wright, founder of Rew clothing entered the Theo Paphitis's small business Sunday incentive. Small businesses are encouraged to "Tweet" Theo every Sunday between 5pm and 7pm about their business. Theo then picks just six of the best out of 1000's of entries.Rachel was shocked and thrilled when the winning 6 was announced on Monday 14th January 2013.   Joining the #SBS family has really given Rew a boost, in the first few days after the win Twitter followers increased, and website hits doubled. Since the win in January Rew has featured in various trade magazines along with local press and bloggers all picking up on the new alternative to...